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Aseptuva
Project Summary
Aseptuva stands at the forefront of MedTech innovation, but their digital presence didn't reflect their expertise or industry leadership. This disconnect was a missed opportunity, limiting their visibility, hindering credibility with potential investors, and muting audience engagement. To bridge this gap, Sketchboat delivered a complete brand and website redesign. We crafted a sophisticated and professional identity that truly communicates Aseptuva's value and vision. The new, user-centric website now effectively showcases their achievements, fosters meaningful connections within the healthcare sector, and provides a powerful platform for future growth.
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Concept
Our engagement began with a deep dive into Aseptuva's world. Through thorough research and close collaboration, we aimed to understand not just their technology, but their strategic goals and the specific audiences they needed to influence—from investors and partners to top-tier talent. This initial phase of listening and learning was crucial. It allowed us to define a clear strategic direction for the brand identity and website, ensuring every design decision was purposeful and aligned with their objective of becoming more visible and credible in a competitive market.
With a solid strategy in place, we began crafting a new brand identity. The goal was to create a visual language that felt both innovative and trustworthy. This involved developing a complete brand guide, including a modern logo system, a carefully selected color palette, and clear typography guidelines. We designed an identity that embodies Aseptuva's commitment to cutting-edge science while remaining professional and approachable, ensuring it would resonate across all collateral, from digital platforms to stationery.
The website design and development process was rooted in user-centred thinking. We mapped out user journeys for Aseptuva's key audiences and translated them into an intuitive site architecture through wireframing and high-fidelity prototypes. After validating our approach with user testing, we moved to development. We built a fully responsive, four-page website on a modern CMS, empowering the Aseptuva team with the ability to manage content easily. By integrating technical SEO and ensuring high accessibility standards, we delivered a polished, high-performing digital platform poised to capture new opportunities.
