0neInfra is an infrastructure provider that enables users to stake their Ethereum while utilising the benefits of non-custodial staking through the Shared Secret Validator network. They are intent on facilitating higher adoption of safe and resilient Ethereum staking and are committed towards energy sustainability through adoption of renewable sources.
Working with the growing crypto sphere as a demographic was an interesting challenge. We knew we had to appeal to the future ready mind set of the crypto community and that had to reflect through any visuals we made. 0neinfra wanted the website to be informative. The education of the potential users about secure non custodial staking through a shared key protocol was an important function of the website. In designing the UX we had to make sure to keep everything uncluttered and to let the aforementioned information shine.
Ease of mind and renewability were our two primary points while designing the illustrations. One inspiration we went to for the same was Japanese calligraphy using traditional seeming brush strokes to balance the futuristic illustrations. Being able to marry this traditionalism in the visuals with the adventure and futurism inherent in a new frontier of technology like crypto was going to make or break this project. Our colour palette too had some interesting constraints. It had to incorporate a sense of Zen while also communicating 0neinfra’s commitment towards sustainability in some way.