“All this hurry for what?”
“All this hurry for what?” This wall, situated beside a busy street in Ahmedabad, belonged to a school near which children would cross the street with dangerous speeding traffic regularly. One of the largest murals in Ahmedabad at the time, this intervention was meant to be a visual, asking those speeding drivers, “All this hurry for what?”.
The treatment was inspired by the hand painted type that is commonly used in the shops across Gujarat to instil a sense of familiarity in addition to writing the message in the native language, Gujarati. At the same time, we wanted the text to pop-out and catch the eye. We did this through the utilisation of bright and youthful colours which also added a sense of charm.
The main emphasis was to create a sense of space and time. The text had to be large - the message should be absorbed at a cursory glance without the need to read twice. To add to the contrast, we used a bright yellow background and added shadows and contours to the letters to add more volume and a touch of dimensionality.