Experiments

Baskerville

Experiments
Packaging

Project Summary

A typeface that many have heard of but few know about. John Baskerville has defined serif typefaces for years to follow. The typeface has seen the light of the day from the Bible to Hollywood posters. The folder design takes us on a journey through time and educates us about type in general.

Experiments
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Concept

This project involved a lot of research into the characters and history of the typeface, the features and usage of the typeface and finally into the life and times of the person who the typeface is named after. We wanted to keep everything neat, the star of the show being the information, therefore we worked extensively on the layout and fold to accentuate the same.

Experiments
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Experiments
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Experiments

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