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Busreisen Schmidt (est. 1956) and Runkel Reisen (est. 1928) came under shared ownership—while still serving two distinct travel tiers. The task wasn’t to flatten those differences. It was to celebrate both legacies and create a fresh, unified face across every touchpoint. We built a dual identity system that makes the choice obvious at a glance: premium comfort vs. smart value—with shared lineage, modern visuals, and consistent application from fleet graphics to social posts.
They needed a refresh that could do three things at once:
Two fresh, related brands that clearly signal premium and standard tiers while still showing shared lineage.
We started with listening and alignment on what the brands needed to say—then translated that into a practical identity system designed for real-world rollout (vehicles, print, and promo templates included).
Instead of handing over a pile of assets, we delivered a usable identity system—and applied it immediately to the things the business needed to put in market.
The end result is a dual-brand system that’s easy to recognise, easy to apply, and hard to dilute.
Want to unify multiple offerings without losing what makes each one distinct?
Contact us.
They needed a refresh that could do three things at once:
Two fresh, related brands that clearly signal premium and standard tiers while still showing shared lineage.
We started with listening and alignment on what the brands needed to say—then translated that into a practical identity system designed for real-world rollout (vehicles, print, and promo templates included).
Instead of handing over a pile of assets, we delivered a usable identity system—and applied it immediately to the things the business needed to put in market.
The end result is a dual-brand system that’s easy to recognise, easy to apply, and hard to dilute.
Want to unify multiple offerings without losing what makes each one distinct?
Contact us.
