Farm Native

The challenge

Farm Native needed to show up with clarity across two critical moments:

• First impression: a brand identity that feels trustworthy, grounded, and recognisable
• Shelf + product reality: packaging that works as a family—consistent enough to build recall, flexible enough to grow

The underlying need was simple: make the brand easy to understand and easy to scale.

Our solution

We treated the identity and packaging as one connected system—not separate deliverables.

That meant creating:

• a brand toolkit with clear rules (so the brand stays consistent as more people use it), and
• a packaging approach that can expand cleanly across new SKUs, formats, and future product lines.

What we worked on

• Complete brand identity
  We defined the visual foundations—logo usage, colour palette, typography, and core brand elements—then documented it in a practical brand guide so the system could be applied consistently across future touchpoints.
• Packaging for a product family
  We designed packaging for six products, with a structure that keeps the range visually connected while allowing each product to be clearly differentiated. To support growth, we also developed a scalable template approach for future packaging extensions.
• Launch-ready collateral basics
  The identity system was supported with essential collateral so the brand could operate day to day without visual drift.

Outcome

Farm Native left with a brand foundation that’s clear, cohesive, and built for expansion: a confident identity, packaging that reads as a unified product family, and a system that reduces friction when new products are introduced.

Next step
Want packaging and brand to feel like they came from the same brain? Contact us