Ingarden

The challenge

When a brand is active across packaging, web, email, retail marketplaces, and partnerships, inconsistency creeps in fast. And when marketing moves quickly, the risk isn’t “bad design”—it’s misalignment:

• Assets drift away from the core brand look
• Packaging updates cascade into flyers, inserts, and web visuals
• New campaigns need speed, but still have to feel unmistakably Ingarden
• Customer experience moments (like unboxing) can’t look improvised

Ingarden needed a design partner who could jump between formats and priorities—without losing the thread.

Our solution

A retainer setup built for momentum: monthly graphic design support that keeps brand consistency tight while enabling new marketing initiatives.

That meant creating production-ready assets (not just concepts), refining details across iterations, and making sure every output matched Ingarden’s established visual language—so customers see one cohesive brand, whether they’re opening a refill pack or scrolling a gallery.

What we worked on

A broad mix of brand application work, spanning physical and digital touchpoints:

• Packaging + unboxing experience
  Updates to refill packaging and the “returning order” moment—designed to feel clean, coherent, and on-brand in hand.
• Print collateral + in-box materials
  Flyers, inserts, and quick-turn print pieces that needed to be both brand-right and practically usable.
• Web + eCommerce visuals
  Image polish-ups and formatted assets for the website and marketplace environments—consistent sizing, legibility, and updated visuals.
• Campaign + lifecycle marketing assets
  Graphics for email, promos, and ongoing marketing moments—built from existing brand ingredients so every output feels like Ingarden.
• Partnership-ready materials
  Co-branded collateral for collaborations—designed to carry the full story clearly, even in a small physical format.
• Style system updates
  Light brand system maintenance (like colour additions) to keep the toolkit current and easier to use over time.

How we worked

• Direct briefs, fast turnarounds: tasks came in as real business needs, not hypothetical exercises.
• Iterate without drifting: multiple rounds where necessary, but always anchored to the brand system.
• Design for use: assets were built to be deployed—print-ready, web-ready, and consistent.

Outcome

Ingarden ended up with a growing library of assets that feel like one brand—because they are. The retainer structure made it easier to move quickly without sacrificing consistency, and helped keep key customer touchpoints (packaging, inserts, guides, web visuals, partnership collateral) aligned as the business evolved.

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