It has been a while since Yasobanta Mahanta left his home town of Helem, in the North Eastern corner of India, to go to Chennai for a hotel management course, eventually ending up in europe where he now runs the Indian restaurant Schlössle Mahal in Vaduz. Project Helemhealth was born out of a desire to give back to his place of origin. The hospital was opened in 2014 in Helem with a laboratory, a pharmacy and an OPD for regular patients. We were entrusted with the logo, branding and internal and external signage.
The keywords we were working with were- Assamese, Approachable, Health, and Trust.
The logo we came up with features the first letter of Helem in Assamese - হ inside the red cross based plus symbol - a universally recognized symbol for healthcare. This gave us a solid connection to both the hometown culture and to healthcare itself.
The colours and typeface were chosen to be friendly and approachable, while the iconography for the signage was designed specifically with accessibility and readability in mind. For this project trust was a big factor and the entire brand identity was kept purposefully clean, subtle and simple.