At Sketchboat, we embraced the challenge of conceptualizing and actualizing the brand identity and digital presence for Hyprplane, a pioneering venture into the metaverse. This project was an exhilarating journey into the world of digital surrealism, interactive design, and the creation of a unique, metaverse-centric brand identity. Our team was tasked with not only crafting a dynamic and versatile visual identity but also developing an immersive website experience that echoed the innovative spirit of Hyprplane.
Defining the Hyprplane Identity
In conceptualizing Hyprplane, we at Sketchboat recognized the burgeoning potential of the metaverse as a new 'world' in itself. Our design philosophy centered on making this digital realm accessible, enjoyable, and inhabitable. We sought to capture the essence of what it means to live in and transition between the physical and digital universes.
Logo Design - Symbolizing Dynamic Realms
Our approach to the logo was to embody the dynamic, multifaceted nature of digital existence. The 'hypr' aspect of the logo is more than a design—it's a representation of the diverse, interconnected realms we engage with. This logo is a visual narrative, echoing the vibrancy and fluidity of the metaverse experience.
Color Palette - Expressive and Euphoric
We carefully curated a color palette that resonates with the core values of Hyprplane. This palette is designed to evoke a sense of euphoria, excitement, and expressive boldness. It is the visual heartbeat of Hyprplane, underpinning its identity as an irreverent, outlandish, and bold entity within the digital space.
Interactive Website Design - A Narrative Journey
The website for Hyprplane was conceived as a narrative odyssey. We crafted an interactive, alien marketplace feel, complete with a storyline that guides visitors through engaging interactions. From the spaceship's descent onto an alien planet to the gatekeeper's challenge, every element is designed to captivate and immerse the user in the Hyprplane universe.
Imagery and Artistic License
True to Sketchboat's ethos of fostering creativity and innovation, we allowed for artistic experimentation with the logo's fill, offering designers a canvas to express their interpretations of the brand. The primary 3D imagery, complemented by flat design elements, was selected to embody traits like surrealism, boldness, and depth.
In crafting the identity and digital presence of Hyprplane, Sketchboat has not only highlighted its expertise in brand development and digital design but also underscored its commitment to pioneering new paths in the ever-evolving landscape of the metaverse. Our work with Hyprplane stands as a testament to our ability to envision and bring to life a brand that is as dynamic and multifaceted as the digital realms it inhabits.