Shakeel Paan Corner
Shakeel Paan Corner in Jama Masjid, now managed by Mohammad Miya came into being through the efforts of his big brother in 1997. The shop is a multi-functional hub for conversations and Indian dessert treats open between 8am to 1pm. Mohammad is known to favour red and white. Paan is reminiscent of celebrations, joy, colour, cheer and a sheer amount of attitude and cheekiness. The concept and basic idea behind the branding of Shakeel Paan Corner was to capture that essence through the slogans that the Indian Film Industry had already made famous about this delicacy.
The visual style merges old-school motifs and tessellations inspired by the Mughal era architecture with a modern college-art style that is inspired by the way paan is assembled. The colours capture the essence of celebration, with red, white and green, all inspired by the paan itself.
We chose the Indic typeface to portray Mohammad Miya’s quirky content and engage a quirk loving target audience. An audacious typeface for an audacious message. The colour palette was inspired by the subject of interest itself, The Paan, which was also incidentally Mohammad Miya’s colour preference. All in all, we built an identity deserving of the great Indian Paan bringing it into the modern age while staying true to its essence.